Director of Sales - Trucks

Place: Sacramento


Job Description

Reporting to the VP of Sales USA, the Director of Sales - Trucks will be responsible for Selling, Sales Strategy, Hiring, Training and Leading Sales Managers and Regional Sales Teams as well as developing and owning relationships with Truck Fleets and Influencing Grant and Government Agencies in California.

Main responsabilities

  • Master Salesperson;
  • Sell Target Accounts, Create Sales Strategy, Lead Sales Team, and Exceed All Sales Projections;
  • Fully Staffed at 100% at all times, utilizing a proactive staffing approach;
  • Training – ability to train in person and remotely each week for sales and technical training;
  • Visionary – ability to paint vision and motivate individuals and team to common goal;
  • Ability to execute a game plan and strategies of the company;
  • Able to mentor and develop future leaders; coach up;
  • Must have P&L Proficiency;
  • Grants and Funding – ability to Influence Grants and Government Agencies;
  • Identifying municipal and private fleets that are interested in deploying Electric Trucks, Class 5 – 8;
  • Developing relationships via cold-calling, referrals, introductions from industry stakeholders, trade shows, events, etc.:
  • Identifying key personnel at target fleets;
  • Coordinating product demonstrations;
  • Communicating benefits of all-electric propulsion technology over conventional; assisting fleets with securing public funding for projects where applicable;
  • Authoring and securing contracts for pilot projects and large deployments;
  • Working with our staff and after sales team to oversee the production, delivery, and deployment of vehicles;
  • Any other related tasks.


  • Proficient in MS Office, Microsoft Dynamics CRM or an equivalent.


  • Documented-Proven track record, and ability to Close Large/Complex Sales;
  • Ability to evaluate opportunities, prioritize, and close; results-oriented;
  • Experience Leading/Managing Sales Teams;
  • Experience selling to Fleet Managers, government, municipalities, B2B. (Influence Grants & Government Agencies);
  • Ability to communicate to all levels of the community including city councils, utilities, etc.;
  • Ability to set sales objectives, forecast sales, and complete reporting;
  • Proven experience in influencing and leading;
  • Excellent presentation skills;
  • Public speaking experience;
  • Excellent verbal and written communication skills;
  • Ability to work and communicate with both functional staff and C-suite level staff;
  • Creative, proactive, autonomous;
  • Be required to travel;
  • Be able to work in an innovative context;
  • Preferred P&L Proficiency;
  • Preferred experience working with Grant and Funding Agencies.

Aptitude and Attitude

  • Must be a Master Recruiter – proven system;
  • Must be a World-Class Sales Trainer – proven examples;
  • Must be a Great Motivator;
  • Must be a Proven Executor;
  • Must be able to Develop Future Leaders – proven examples.

Education and Experience

  • Currently has a bachelor’s degree or higher in a relevant field;
  • 10+ years experience in Outside Business to Business Sales in, Trucks, National Accounts, Sustainability Industry or B2B;
  • 5+ years experience as a Proven-Sales Leader – direct reports;
  •  Knowledge and industry business development experience in trucking industry, electric vehicle or advanced clean  transportation industry, ITS or related industries through B2B experience.


The job is performed both indoors in a traditional office setting and outdoors traveling to and from customer accounts and sales offices. Activities include periods of sitting and extensive work at a computer or other device. Typing and applying pressure with the fingers and palm required. Expressing or exchanging ideas by means of the spoken and written word.

Regular travel by airplane and automobile in conducting business is required. Ability to communicate orally with customers, management, and other co-workers, both individually and in front of a group is crucial. Regular use of the telephone and e-mail for communication is essential.

Exposure to heavy duty equipment and vehicles as needed to present product.

The Lion Electric is an Equal Opportunity Employer

We provide equal opportunity to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, mental or physical disabilities, veteran status, and all other characteristics protected by law. As a federal government contractor, we take affirmative action on behalf of minorities, females, individuals with disabilities and protected veterans. We are ADA compliant and provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are invited to discuss accommodations.

Job Benefits

  • Flexible work schedule
  • Group insurance coverage
  • Opportunities for advancement
  • Recognition of years of service
  • Access to professional development
  • Competitive salaries
  • Exceptional work environment
  • Possibility to work remotely

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